By Jesse Foster December 13, 2018
Have you ever seen someone really hungry?
If you put a pizza in front of a starving man, would he sell you that pizza for money?
It depends on how hungry he is, right?
At some point, the value of the pizza becomes so great he’s got to eat it, and no amount of money is worth it.
There’s simply a different level of hunger you have for different things as you go through life.
Ice to an Eskimo may not be worth much while air to a drowning man is worth everything.
Between those two extremes lies a lot of things that give you varying degrees of hunger.
How hungry are you to grow and contribute, in some way, in this world?
People who “have enough” are not hungry. They are, by definition, self-satisfied.
People who don’t go for more, who don’t go after new goals and dreams, get stuck in the past. We’ve all met this person:
- It’s the ex-high school quarterback who relives that state championship game 20 years later vicariously through his son.
- It’s the old man who talks about what life used to be 30, 40, and 50 years ago.
- It’s living in yesterdays.
It’s all downhill in life when you start living your todays in yesterdays.
Hungry people live for today and for the future. They aren’t sold that they’ve had enough.
Look at NFL football players and you will see an interesting thing after a team wins a Super Bowl.
It’s called the Super Bowl hangover, because very often, teams struggle to repeat that championship the next year.
Too many players lose their hunger after tasting victory.
Some—I’d say only a select few—are truly able to maintain their hunger after big success.
These people use victory as fuel for wanting even more. Tom Brady wasn’t happy after 1, 2, 3, or 4 Super Bowls. Every season he’s hungry for a new Super Bowl.
My friend Tim Grover spoke on the idea of being relentless at the last 10X Growth Conference. Tim has trained the likes of Kobe Bryant, Dwayne Wade, and Michael Jordan. He talks a lot about something he calls a “cleaner”.
This is a person who gets the job done day in and day out, year in and year out—they are unstoppable.
It’s the kind of mindset that he trained Kobe Bryant and Michael Jordan with. These guys won multiple championships for a reason.
“Cleaners don’t want to congratulate their success. They just want to keep going. They also know two things happen, either you’re getting better or you’re getting worse. If you’re staying the same, you’re getting worse.” —Tim Grover at 10XGrowth Con 2
Yes, Kobe Brant, Michael Jordan, and Dwayne Wade were very talented; yes, they worked hard; but the thing that really separated them from other NBA players was that they were flat out hungrier for victory.
If talent were all it takes to win an NBA championship, then many players would have 5 or 6 NBA title rings.
The greats have a different mindset.
You must be hungry to dominate.
Whatever it is that you want to dominate—whether it’s your industry, a sport, your diet…you must have an insatiable hunger to drive that domination over extended periods of time.
Anyone can eat clean and healthy for a meal, or for a day, or even for a week or two.
Who has the discipline to eat clean nearly all the time? Someone who is hungry for a healthy body.
It’s all a matter of “how bad do you want it?”
Think about it this way: there are two sides to ridiculous.
On one side, it’s ridiculous to win a gold medal at the Olympics, and it’s also ridiculous to never even try. Right?
How many people have won a gold medal? Very few, because it’s ridiculously hard to do.
Yet how many people don’t even think about trying to win a gold medal in life?
Why is this? Isn’t it ridiculous that more people don’t at least try to get a gold medal?
It’s about having a hunger to do something great.
It’s ridiculous to have as much money as I have, but it’s also ridiculous to be poor or have just enough money to only get by paycheck to paycheck.
Which side of ridiculous do you want to be on?
I used to have a 1974 Ford Maverick that I had to manually unroll the window to get in and out of my car.
That thing had no door handles and no heat.
Today I drive a Rolls Royce Wraith, it’s nearly a $400,000 vehicle with a little white spirit up front and a starlight roof. It’s completely unnecessary. I’d say it might be over the top.
Nobody needs a $400,000 automobile.
But the truth is, nobody needs a beat up old Ford Maverick with no heat and no door handles.
Near my house in Miami is the Porsche building, and the average unit in the Porsche building goes for $8 million. It’s ridiculous. They’ve got units in there for $40 million.
Each unit comes equipped with an elevator for your car. You don’t have to leave your car until you are inside your apartment 60 floors above the Atlantic.
Having a Porsche in the sky is ridiculous, but being too poor to get what you want at Whole Foods is also ridiculous.
What end of ridiculous do you want to get on? It’s all ridiculous.
I can’t tell you the number of people that criticize me for continuing to push for more in life, but:
- I think it’s ridiculous that more people aren’t hungry for more success in life.
- I think it’s ridiculous that more people aren’t hungry for more money.
- I think it’s ridiculous to amass a few million dollars and call it good.
Your reaction to a “rich” guy like me being unsatisfied with my finances is an indication of how you choose to view the world.
Scarcity and waste or affluence and opportunity?
I used to see wealthy people with envy, but now I choose to see them as ways to inspire me to higher levels of possibility.
In the 10X Rule, I talk about the concept of adding wood to your fire. The person who quits adding wood to their fire and backs off has lost their hunger.
The truly successful keep putting wood on their fire and become obsessed with creating something big.
This type of massive action moves you past your peers, and they will criticize you because they will tell you your fire is already big enough.
I’m trying to build a fire so large and so hot that everyone in the world comes to sit by my fire for warmth.
The truth is, so long as you maintain your hunger, there can never be enough wood on your fire.
If you have hunger, there is no such thing as being talked or written about excessively, being covered too frequently, receiving too much authority, or working too much.
If you think you have enough, you’re not hungry.
You’ve been sold that there’s nothing left over to eat. That’s a lie.
There is always something more you can do.
GC (Grant Cardone)