After the death of my mother, I inherited a sofa and two Nogaret armchairs and as I need to start my project of new social media, I propose for sale, to the best offerer these two pieces of a rare value.
Counterfeiting! how to fight them!
I have a method, simple and efficient, to fight against counterfeitings. It is part of my know how, and I don’t want to explain it without making a profit out of it. So you are always welcome to contact me and explain your problem, and I’ll be happy to tell you more!
In this post, I just want to emphasize the damages caused by counterfeitings, from an extract of an article from Wikipedia. Many other sources are available to show the huge losses in the econanmy due to counterfeitings. But you know it better than me if you read this article!
The spread of counterfeit goods (commonly called “knock-offs” or “rip-offs”) has become global in recent years and the range of goods subject to infringement has increased significantly. Apparel and accessories accounted for over 50 percent of the counterfeit goods seized by U.S Customs and Border Control. According to the study of Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of World Trade, however these figures cannot be substantiated due to the secretive nature of the industry.
A report by the Organisation for Economic Co-operation and Development on counterfeitings indicates that up to US$200 Billion of international trade could have been in counterfeit and illegally copied goods in 2005. In November 2009, the OECD updated these estimates, concluding that the share of counterfeit and illegitimate goods in world trade had increased from 1.85% in 2000 to 1.95% in 2007. That represents an increase to US$250 billion worldwide.
In a detailed breakdown of the counterfeit goods industry, the total loss faced by countries around the world is $600 billion, with the United States facing the most economic impact. When calculating counterfeit products, current estimates place the global losses at $400 billion. On November 29, 2010, the Department of Homeland Security seized and shut down 82 websites as part of a U.S. crackdown of websites that sell counterfeit goods, and was timed to coincide with “Cyber Monday,” the start of the holiday online shopping season.
Some see the rise in counterfeitings of goods as being related to globalisation. As more and more companies, in an effort to increase profits, move manufacturing to the cheaper labour markets of the third world, areas with weaker labour laws or environmental regulations, they give the means of production to foreign workers. These new managers of production have little or no loyalty to the original corporation. They see that profits are being made by the global brand for doing little (other than advertising) and see the possibilities of removing the middle men (i.e. the parent corporation) and marketing directly to the consumer. This can result in counterfeit products being virtually indistinguishable from original products, as they are being produced in the same company, and in damage to the parent corporation due to copyright infringement.
Certain consumer goods, especially very expensive or desirable brands or those that are easy to reproduce cheaply, have become frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. An item which makes no attempt to deceive, such as a copy of a DVD with missing or different cover art or a book without a cover, is often called a “bootleg” or a “pirated copy” instead.
Most counterfeit goods are produced and manufactured in China, making it the counterfeit capital of the world. In fact, the counterfeiting industry accounts for 8% of China’s GDP. Joining China are North Korea and Taiwan. Some counterfeits are produced in the same factory that produces the original, authentic product, using inferior materials. Another strange new trend in counterfeiting, especially seen in consumer electronics, is the manufacture of entirely novel products using poor quality materials or, more often, incorporating desirable features not present in a brand’s authentic product line and then including prominent and fake brand names and logotypes to profit from brand recognition or brand image.
An example would be imitation “Nokia” and “iPhone” cellular phones with features like dual SIM slots or analog TV, which are unavailable in authentic originals, or cosmetically-identical clones of high-end smartphones such as those from Hong Kong-based Goophone, using off the shelf system-on-chips from MediaTek and the Android operating system, often with user interfaces made to resemble the devices they imitate. Another example would be imitation “iPod” MP3 players whose power cells or batteries are removable and replaceable, whereas in authentic originals the power cells or batteries are permanently installed.
In the United States, a federal crackdown on counterfeit imports is driving an increase in domestic output of fake merchandise, according to investigators and industry executives. Raids carried out in New York City resulted in the seizure of an estimated $200 Million in counterfeit apparel, bearing the logos of brands such as “The North Face,” “Polo,” “Izod Lacoste,” “Rocawear,” “Seven for all Mankind,” and “Fubu.” One of the largest seizures was a joint operation in Arizona, Texas and California that seized seventy-seven containers of fake “Nike Air Jordan” shoes and a container of “Abercrombie & Fitch” clothing, valued at $69.5 million. Another current method of attacking counterfeits is at the retail level. Fendi sued the Sam’s Club division of Walmart for selling fake “Fendi” bags and leather goods in five states. Sam’s Club agreed to pay Fendi a confidential amount to settle the dispute and dismiss the action. In the case Tiffany v. eBay, Tiffany & Co. sued auction site eBay for allowing the sale of counterfeit items, but lost on all claims. Gucci filed suit against thirty websites in the United States and is currently in the process of suing one hundred more.
A number of companies involved in the development of anti-counterfeiting and brand protection solutions have come together to form special industry-wide and global organisations dedicated to combating the so-called “brand pirates” such as the International Hologram Manufacturers Association. Other companies and organisations have established web-based communities that provide a framework for crowd-sourced solutions to counterfeiting. One such free community, Collectors Proof enables manufacturers and users alike to associate unique identification numbers to virtually any item so that each new owner can update its chain of custody. Because quality counterfeit items are often difficult to discern from authentic goods, this approach enables potential customers to access an item’s current and previous ownersÂ â€“ its provenanceÂ â€“ prior to purchase.
To combat counterfeiting, companies may have the various parts of an item manufactured in independent factories and then limit the supply of certain distinguishing parts to the factory that performs the final assembly to the exact number required for the number of items to be assembled (or as near to that number as is practicable) or may require the factory to account for every part used and to return any unused, faulty or damaged parts. To help distinguish the originals from the counterfeits, the copyright holder may also employ the use of serial numbers or holograms etc., which may be attached to the product in another factory still.
Counterfeitings! You know now what it costs. So how much would you spend to stop it? Or how much did you already spend to stop it without success!
Contact me: JP DEMURGER – firstname.lastname@example.org – +41 76 587 81 49
261 leads droppin into your Halloween treat bag wouldn’t be bad at all would it? (Well, that and some chocolate!)
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Training Reveals the Strategy He Used to Pull in 261 Leads Last Week With Just 1 Single 45 Second Video FB Ad!
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What he did wasn’t rocket science. Was much simpler than you might ever think in fact.
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Something you should know about Adam! He likes easy peasy marketing strategies so he can earn significantly…yet still have time to enjoy it!
That’s what you’re dealing with here and that’s exactly what you’ll get when you watch this training!
October 18th, 2016
Today’s gonna be cool Dem.
Here’s just some of what she’ll be showing you @ 3PM EST…
- Quick & easy tips to build IMMEDIATE rapport with your prospects so they know, like, and trust YOU!
- How to smoothly transition into talking business – without it feeling like a sleazy pitch!
- How to get your prospects signed up and ready to start building a biz FAST!
- And MUCH MORE!
This is MUST KNOW stuff if your plan is to become a six-figure earner in this industry.
Those who know this will have the ability to skyrocket their earnings just like Erin was able to. She went from absolutely zero…knowing nothing about this industry…to six-figures in her first year!
One would think that someone who wants a create a social media is a bit crazy!
Lets get some insight on the main figures for a “market” study. It will be developed on different parts.
A first question could be to look at the relatonship between the world population and the use of internet. This is sumarized in the chart below (population from Wikipedia; % of internet users from Wikipedia). On average, 43.4% of the world population is using Internet. This is very large, but the largest populations do not use it by maximizing their potential. Total world population is 7 billions in 2011.
|Rank||Country (or dependent territory)||Population||% of world population||% Internet User|
|90||United Arab Emirates||9,856,000||0.13%|
THE SOCIAL MEDIA
Now if we look at social networks, Wikipedia regiters (non extensively) 207 social media networks. The 20 first by users numbers are :
|N°||Name||Description/focus||Date launched||Registered users|
|3||General. Micro-blogging, RSS, updates||2006||645’750’000|
|4||Qzone||General. In Simplified Chinese; caters for mainland China users||480’000’000|
|5||Indaba Music||Online collaboration for musicians, remix contests, and networking.||300’000’000|
|6||Sina Weibo||Social microblogging site in mainland China.||2009||300’000’000|
|7||Habbo||General for teens. Over 31 communities worldwide. Chat room and user profiles.||2000||268’000’000|
|8||Tumblr||Microblogging platform and social networking website.||2007||226’950’000|
|9||Business and professional networking||2003||200’000’000|
|10||Renren||Significant site in China. Was known as 校内 (Xiaonei) until August 2009.||160’000’000|
|11||VK||General, including music upload, listening and search. Popular in Russia and former Soviet republics.||2006||149’409’900|
|13||Orkut||General. Owned by Google Inc. Popular in India and Brazil.||2004||100’000’000|
|15||Netlog||General. Popular in Europe, Turkey, the Arab world and Canada’s Québec province. Formerly known as Facebox and Redbox.||95’000’000|
|16||Friendster||Photoblogging. Popular in South America and Spain||2002||90’000’000|
|17||hi5||General. Popular in Nepal, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America. Not very popular in the United States.||2003||80’000’000|
|18||Flixster||Movies and TV series||2007||63’000’000|
|19||MyLife||Locating friends and family, keeping in touch (formerly Reunion.com)||51’000’000|
|20||Classmates.com||School, college, work and the military||1995||50’000’000|
YouTube, that is not listed here claims to have more than a billion users (2010)
This is a pretty new industry. It there a kind of Learning experience for new comers? or is it a step by step improvement?
The leader represents 23% of total population.
China and the rest of the world doesn’t seem to mix together that well.
“My donation is too small to make a difference” is n°3 objection In the article written by “The lives you can save”, or how a small cause can produce large effects.
It is false and it is shown how a small amount is worth saving lifes.
I want to show you that small causes can give large effects, and this is what is called the “butterfly effect”, when the flapping of the wings of a distant butterfly causes several weeks later a hurricane!
The butterfly effect is the concept that small causes can have large effects. Initially, it was used with weather prediction but later the term became a metaphor used in and out of science. (Wikipedia)
- this is not different from a vaccine. where a small quantity of an illness, stimulates the immune defense system of a full body
- in homeopathy, some quatities (ppm) can cure illness
- a bite of a snake, injecting small quatities of venin can cause death!
- a variation of 1°C can make us feel sick, and it is just a 2.5% of a temperature variation
- a pills of 2 grams can cure a body of 100 kg
and so more many examples.
We can also experience this effect when we are on an heavy traffic on a motorway, and somebody starts breaking, just a little bit, the next driver, will break again, a lioole bit later, and a little bit stronger, … and it ends up with a full traffic jam, kilometers later, with no accident or any good reasons to cause it. Then you start driving again, but you don’t understand why, in a wavy system, when you stop again some 10 km later. Same thing happens, and the only cause is an accident on the other side of the highway. You just look at it and slow down, and you have a traffic jam (or a slow down) on the other side of the highway.
More recently, just looking at destiny, DSK has been arrrested, while his plane leaving. The plane wouldn’t have been late, or just on time … Just a small time difference, … The nose of Cleopatra would have been smaller, the face of the world would have been different …
In marketing, a word can change an advertising, a product destiny, … A tweet among millions can change “the world”.
By giving to charity, you can save the next Nobel Price, who will cure you 10 years later.
So, yes a small cause can have large effect, and on crowdfunding, it is the same, and it is why you can produce a huge effect by a phone call, an advice, a discussion, a mediation, a donation, … and make it a success. Forrest fires can start with a simple match.
L’OCDE recommande le crowdfunding pour les PME
Dans un rapport de l’OCDE, les PME et les entrepreneurs ont besoin de diversifier leur financement suite aux restrictions continues du crédit.
«Les petites et les entreprises de taille moyenne jouent un rôle vital dans la croissance économique et la création d’emplois, mais l’accès au financement pour ces entreprises restent un défi pour les années à venir», a déclaré le secrétaire général de l’OCDE Angel Gurría lors d’une présentation des deux rapports. “Il y a un besoin pressant pour permettre aux petites entreprises de diversifier leurs sources de financement en utilisant des instruments de financement alternatifs.”
Certains instruments alternatifs tels que le crowdfunding et l’affacturage gagnent du terrain mais l’investissement en capital-risque et de la location-vente n’ont pas encore récupéré leurs niveaux de 2007 dans la plupart des pays. L’OCDE prévient que des niveaux élevés de prêts non performants dans les PME ont un effet négatif sur la volonté des banques à prêter et représentent une menace particulière pour la reprise économique dans les pays les plus touchés par la crise financière. Extrait du présent rapport.
En tant qu’ingénieur mécanique, je regarde souvent la stabilité des systèmes, et pour expliquer des concepts très simples, j’utiliser ces 2 croquis.
Ce sont là 2 positions stables. Si une petite déviation est appliquée à la balle, la balle tombe, ou revient à sa position d’équilibre. Lorsque la balle tombe, il tombe soit à droite soit à gauche.
Pour en revenir au financement des PME, qui sont essentiels à l’économie des pays, non pas à cause de leurs revenus, mais plus sur les emplois qu’elles créent. Mais chaque fois qu’il y a une crise (une petite ou grande déviation), et la fréquence est maintenant plus rapprochée, elle dévie de sa position d’équilibre et cela ressemble plus à un état instable, qu’à un état stable,car les grandes entreprises deviennent encore plus grandes, et les petites entreprises deviennent plus petites, le plus petit étant l’entreprise à “une seule personne” ou auto-entrepreneurs.
Quel devrait être un état stable sur l’emploi du travail maintenant. Mon idée est de plus en plus que:
- les gouvernements ne se soucient du chomage qu’aux aux élections, et les promesses ne lient ceux qui écoutent
- les banques se concentrent sur le trade (leur communauté), et non pas sur Entreprises
- les gens devraient être concernés sur la façon de créer leurs emplois futurs, et ne pas laisser ce sujet à ces 2 autorités.
La seule façon pour la population de créer leur emploi est le crowdfunding, parce que si elle le laisse à ce qu’on appelle des «investisseurs», cela vreient tôt ou tard aux gouvernements ou aux banquiers via des fonds.
Hier, j’ai eu un intéressant échange de courriels avec un de mes followers. Il prétend que le montant que je demande est trop haut, et que cela effraie les gens. Je réponds que pour garder l’esprit libre d’influence, il fallait que ces projets (au moins au début) ne dépendent pas de grands groupes d’influence et reste dans les mains d’une grande foule internationale. Ce serait un état beaucoup plus stable pour les entreprises.
Je voudrais vous encourager, même avec un petit montant, à participer à mes campagnes crowdfunding, peut-être juste pour de futurs emplois !
OECD recommends crowdfunding for SMEs
“Small and medium-sized enterprises play a vital role in driving economic growth and creating jobs, but access to finance for these firms will remain a challenge for years to come,” OECD Secretary-General Angel Gurría said during a presentation of both reports.“There is a pressing need to enable small businesses to diversify their funding sources by tapping alternative finance instruments,”
Some alternative instruments such as crowdfunding and factoring are gaining traction but venture capital investment and leasing have yet to recover to 2007 levels in most countries. The OECD warns that high levels of non-performing loans among SMEs have a negative effect on banks’ willingness to lend and pose a particular threat to economic recovery in the countries most affected by the financial crisis.
Extract from this report.
As a mechanical engineer, I like to think on stability, and to explain very simple concepts, I use these 2 sketches.
These are 2 stable positions. If a small deviation is applied to the ball, the ball is or falling, or going back to the same position. When the ball is falling, it is falling or right or left.
Coming back to the financing of SME, they are essential to countries economy, not because of their revenues, but more about the jobs they offer. But every time there is a crisis, and the frequency is now more often, it deviates and looks more as an unstable state, than a stable state, where larger companies grows bigger, and small companies get smaller, the smallest being the “one person” company as auto-entrepreneurs.
What should be a stable state about job employment now. My idea, more and more pregnant, is that :
- gouvernments care about umployement only at elections, and promises only bind those who listen
- banks concentrate on trades (their community), not on entreprises
- people should be concerned on how to create their future jobs, and not let this subjects to the 2 above authorities.
The only way for people to care about their jobs is crowdfunding, because if they let it to so called “investors only”, it comes sooner or later back to governements or bankers via funds.
Yesterday, I had an interesting exchange of emails with one of my follower. He pretended that the amount I was asking where to high, and people could be afraid of it. I answered that for the influence free mind I wanted to keep, I needed that these projects (at least at the beginning) didn’t depend on large influence groups and remained in large international crowd’s hands. This is a much more stable state!
I can encourage you, even with a small amount, to participate in my crowdfunding campaigns, maybe just for future jobs!