Jean-Pierre A DeMurger
International experienced entrepreneur, CEO and founder with high integrity and loyalty, interested to develop companies, even in difficult situations, with new challenges. Especially fitted for industry, easily adaptable to any situations.
I am born, March 19th, 1960
in Roanne, France
Ingénieur des Arts et Métiers / Engineering degree (Silver medal) June 1982
Master of Science in Mechanical Engineering Massachussetts Institute of Technology Dec 1983
Qualifying Exam for PhD + Minor en Business Administration – MIT Boston
Military service at MIT – Boston MA, till February 1985 as a civil servant
Work experience :
1985- 1986 : Les Ingénieurs Associées – Paris – Consulting – industrial productivity
1986 – 1987 : Actinove/Algoe – Paris – Consulting – Marketing and creation of new products
1987 – 2004 : DEMURGER Group – Roanne (CA = 36 M€ – exports in 100 countries) – World saw specialist
International sales expansion
International development with new industry sites
Downsizing and closing of industrial sites
Development of innovations and new products
2004 till today :
Founder of Max Technology – The Ultimate Choice for Maximum Satisfaction – First tool platform
Development of internet web sites :
Connections between of sales agents and export manufacturing companies (ultimagent.com)
New ideas generation / www.pandoraskids.com
Solutions for financing
During these activities :
Presidency of business association / SIO, CEO, Local section of UIMM
Founding President of ICI (Institut de la Coupe Industrielle – Saint-Etienne)
Foundation of a Cutting tool manufacturer association (Pôle de l’Outil Coupant)
Presidency of education IUT Roanne
Extra-professional activities :
Flying : Professional license , instrument flying (IFR)
Sport : ski – squash – mountain hiking
Extra training :
IMD Lausanne – Switzerland :
Family Business / Accelerating international Growth / Financial Management
French / English / German (to be improved) / Spanish (basic)
I am maried with Laure
and have 3 children Léna, Jean and Louis. We live in Martigny (Wallis — Switzerland)
ULTRA project genesis
The Legacy – A little bit of history
I am the third generation of an entrepreneur’s family business – a tool businesses founded by my grandfather in 1923 in Roanne (France). After 85 years of good services to the community of Roanne (F) and expansion into more than 100 countries, I was forced to cede it to financial investors after a lenghthy administrative battle. They unfortunately ran it into full liquidation 12 years later.
1923 – 1964
1964 – 1990
1990 – 2004
My grand father started the company on an innovation, manufacturing Hand Hack Saw Blades with High Speed Steel. He became rapidly the French leader. He also invested to produce HSS at Commentry (France) and decided to paint the blades “Blue with Yellow tips” to establish the brand.
After having taking the reins in 1964, my father developed the company internationally in over 100 countries, with an Oscar for French Exports. He introduced IT in the company
I took over the business in 1990, after his sudden death.
My studies had led me to obtain a Master’s degree at ENS des “Arts et Métiers” (one of the national top engineering schools in France) followed by two and a half years at MIT completed in ’85.
My principal contributions in the beginning were to introduce Quality Management, productivity, and new products. I founded an Institute on metal cutting in Saint Etienne.
When I was forced to leave the company, it had a turnover of 35 Millions Euros, a brand recognition in over 100 countries, an international presence.
One can imagine loosing properties and machineries, because of globalization, but I can not imagine giving away this intangible heritage engraved in the brand by 3 generations of the Demurger family.
One capacity of the DeMurger’s genes is the capicity for creation and the capacity for innovation.
New opportunity, new country
Having decided to use my Demurger genes to their fullest, I created the first tool platform in industry, a sort of Amazon for industrial products. Needing a fresh new start to intriduce my ideas, I moved to Switzerland, a very dynamic and more liberal and open-minded country. With Max Technology SA, and its brand Ultimax, after one and half year of hard work, it achieved a growth rate of 15% a month. That was revolutionary !
However… just when things really started taking off, I had to deal with two court trials. At the moment of their annoucements, my suppliers stopped delivering, and I had to face the issues. It ended for the better, with an acquittal, but… 7 years later. During that time, I occupied myself by developping websites and other projects.
Now, this unbelivable project
I am now, with a lot more experience and know-how, running this new unbelievable project, on new area of development. After all, I am still young, and open minded, and a bit visionary of the future. A firm belief that this brand can help humanity to go beyond its limits dominates my thinking.
I am an entrepreneur, interested in industry. I like leading new projects and take new challenges. And I see a wonderful opportunity and a bright future for this « left aside » brand to move humanity beyond limits.
After the grounding of the company, the brand is for sale. And we must act NOW.
The brand has been known all over the world for a century, and as help countless people to develop their projects.
This ULTRA brand is the Legacy.
ULTRA is my identity and ULTRA belongs to the World.